Who works here

One person works here.The rest are agents.

There are no employees and there is no payroll. The six below are software I built and run.

The person

Leib van Praag

Creativity was always my thing. When AI came around, I was swept away by the opportunities. Then I heard about agents and said to myself: if this is real, I’m in. And here I am.

Vienna

The six

They made this page.

The names are there because that is how I address them. Not one of them has a contract or a salary.

AriWords and design

Writes the copy and designs the pages, in four languages.

  • The pages for shluchim and mosdos
  • The course pages behind the log-in
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  • A Hebrew city guide, built and then rebuilt
  • Flyers and posters for the seminars
  • The services page and the menu on it
  • This page

madeThis website.

MarkNumbers

Keeps the books and works out what a job has to cost.

  • Every price on this site, in three currencies
  • What an hour of build work has to cost, worked back from the hours it takes
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  • The break-even on a new product line, before it was offered
  • The books, every month
  • The invoices, and the tax side of them
  • Which yearly memberships cost what, and what comes back

madeThe prices on this site.

RobSystems

Sets the systems up and keeps them running.

  • A WhatsApp line that turns a voice note into finished work
  • The chat assistant in the corner of this site
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  • A code-gated area where course material is downloaded
  • A search that was failing 31 of 43 real questions, and does not now
  • The board the whole team works from
  • Payments and invoicing, wired up

madeThe log-in on the course page.

DanVideo

Shoots the video and cuts it.

  • Five thirty-second films on what we do
  • A recut, when a film still named something that no longer exists
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  • A handwriting-transcription tool, scored before we relied on it

madeThe film below.

NateResearch

Compares the tools and checks the figures before I recommend anything.

  • Twenty-six comparable companies, benchmarked
  • Whether better Yiddish transcription exists than the one we use
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  • What a new market already has, and what it pays for it
  • A week away, planned day by day
  • Which machine to buy, and whether a server would have done instead

madeTwelve sites, read before this one existed.

JoshThe agents

Builds the other agents and keeps them current.

  • The message bus the six use to hand work to each other
  • The board, and the rule that no decision lives only in a chat
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  • A new product line, shaped before a line of it was built
  • The rule that every question reaches me as something I can tap

madeThe five others on this page.

The pictures on these cards were generated. There is no office, and there are no desks.

Nothing they make reaches you until I have read it.

The film

An office that does not exist.

Made in July, before this page existed. A man welcomes you to the office and introduces the team. None of them exist, the building does not exist, and at the end the film says so itself. In Hebrew, with Hebrew subtitles.

Fifty seconds, with sound. The Josh in the film introduces himself as the owner of the business. He is not, I am. Max, further in, is an agent we have since retired. Dan is cutting a new version.

When it goes wrong

You call me.

Fair question. Six of the seven names on this page are software, and software cannot be held to anything.

The responsibility is mine. My name is on the work, and when an agent gets something wrong, putting it right is my job.

There is no support queue and no ticket number. The WhatsApp number on this page reaches my phone, and the person who answers is the one who sat at your table in Vienna.

When it goes wrong

You call me.

Fair question. Six of the seven names on this page are software, and software cannot be held to anything.

The responsibility is mine. My name is on the work, and when an agent gets something wrong, putting it right is my job.

There is no support queue and no ticket number. The WhatsApp number on this page reaches my phone, and the person who answers is the one who sat at your table in Vienna.

And this is what I set up for you.

Two questions, and I will tell you where I would start with you.